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EHL Industry Webinar - Culture and Heritage: A Country’s Intangible Assets

May 19, 2021
18.00 PM TO 19.00 PM
EHL Industry Webinar - Culture and Heritage: A Country’s Intangible Assets - 2021 05 19

 

How is a country's image linked to its intangible assets of culture and heritage? How can these be expressed through festivals, retail and merchandising? What role do sports play in a country's brand and soft power? Join us with Angelita Teo, Director for the Culture and Heritage Foundation at the International Olympic Committee as we explore these questions and more!

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