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EHL Campus Singapore

Short Course: Service Innovation by Design

November 19, 2021 - November 21, 2021
09.00 AM TO 18.00 PM
Short Course: Service Innovation by Design
Happening at EHL Campus (Singapore)


Why Take This Course?

You should take this course if you want to:

  • To gain insight into design thinking, one of the most popular methods of innovation applied to business models.
  • To get comfortable with the messiness of service business model design
  • To understand 360° of creating a service, in the context of business models with multiple interfaces
  • To develop strategic innovation: Moving beyond incremental operational innovations to strategic customer centricity
  • To understand the digital landscape, how digital services are created, and resulting business impacts

Course Content

How to Master the Service Landscape

Covers the different angles of creating and innovating customer-centric services that cater to the demands of the 21st century.

  • Servitization – How to move from a product to a service business model
  • The experience economy – How to accomplish digital transformations of your service portfolio and deliver value.

Service Creation and Innovation

Covers the following topics and concepts:
  • Service digitalization
  • Service transformation
  • Business model innovation
  • Design thinking - The process and how it will be applied in the course

More Information