Why Take This Course?
You should take this course if you want to:
- Learn how to design and develop a successful hospitality concept - from the strategic and creative level down to the day-to-day operations.
- Discover how existing hotels, restaurants, cafés, bars and private clubs can be turned around with a strong concept.
The course will focus on presenting, illustrating and discussing what hospitality concepts are exactly, how to design and implement them.
Your class activities will include presentations from the professor and from guest speakers, case studies, workshops and participants groups’ presentations.
In order to apply the concepts covered in class, you develop in groups a hospitality concept, as well as create a brand story.
Each session will develop a specific aspect of designing concepts for hotels and Food & Beverage businesses:
- Story making
- Identity and Communication